Installation Lead - UNLESS Collective

UNLESS, the world’s first fully plant-based streetwear brand, came to FIR Northwest looking to use their products to tell their story of a zero-waste future to a new audience: college students. Disillusioned and disconnected from spending the past two years at home, this demographic was a catalyst for UNLESS’s vision, and they needed to be swayed. 

Over three short months, our six-person team worked with UNLESS executives and Portland State University administration to plan, promote, and execute a “pop-up in a box” style event that included moss graffiti infographic panels, a logo-themed garden box to showcase products, and ethically grown flowers with tags printed on seeded paper to generate week-of-event buzz.  In all, the event generated over 1,000 impressions and more than $2,500 in revenue for UNLESS.

Co-Creatives: Hannah Jenny, Aya Boutwell