Branding & Design - Echinodon

In 2015, as a sophomore in high school, I founded my vintage clothing resale business, Echinodon (a species of dinosaur). It was the first thing I was ever exceptional at, and it provided me with so many valuable business experiences. It’s the reason I was able to graduate college debt-free, and it has built my confidence both as a worker and a person.

This 2023 Echinodon rebrand incorporates a retro-style font pairing and color scheme to create logos and badges that express the fun-loving identity of the brand. That’s what Echinodon has been for me—a whole lot of fun.

Pros: Created work for a brand near and dear to my heart.

Cons: Client was a jackass.