Art Direction - Cheyenne Frontier Days

Cheyenne Frontier Days is the largest outdoor rodeo in America, and if you know anyone from Wyoming, you’re well aware of the beloved annual event. Recently, though, CFD has been losing thousands of attendees each year. With an aging audience, the Rodeo has struggled to usher in a new generation of spectators. 

When the only Wyomingite I know—my old buddy and former Creative Director, Rob—came to me with some headlines for Cheyenne Frontier Days, I dusted off the spurs and got down to business. To get more butts in seats (or saddles, if you will), we created a variety of executions to spread awareness and draw new attendance for the 173rd(!) installment of the Cheyenne Frontier Days Rodeo.

Copywriting: Rob Rosenthal